Importance of identifying your target audience

[Henrywrites]

You should not open a child care store and toys shop in an area dominated by students. There would be little to no sales because the target audience is not there. It is important to know who it is you want to sell to, and make sure you have enough access to them.

This is very correct. Doing something like this is going to be like putting a square peg in a round hole which is never going to work because the available customers you are opening that business for are not going to be interested in buying that products.

I will always tell anyone who cares to listen that finding out how to handle your prospective customers and discovering what they want is the basic thing at this point.