Online Marketing vs Offline Marketing

[Rannviv]

Which type of marketing is potential for services business ?

[Ravenfreak]

Both are good ways to get your business out there. You can make business cards to hand out to people, and purchase ads on sites like Forum Promotion, Admin Junkies, etc. Your business doesn't have to be website related, you can even look into Facebook advertisement too.

[Ja sa bong]

In my personal view, more focus should be directed to online marketing with the nature of the business considered. If it's a business that's expected to sell more online, then over 90% of its marketing should be online and 10% offline.

[Shortie]

When it comes to marketing, both online and offline marketing are seen as viable ways to reach more of an audience and to market your business.

Whilst online marketing is probably the more popular one now that may give you better results, I would definitely not sleep on offline marketing as well.

Offline marketing can help you reach an audience that you may not reach online.

[Jason]

In my own observation, a lot of people still use print classifieds. In that case, it's a strong industry. Nonetheless, though, Facebook Marketplace is a big threat, just like Facebook Groups have seemingly decimated forums.

[Henrywrites]

Online marketing is taking over at the moment. A lot of businesses find it cheaper to market their products online instead of doing it offline. I don't think there is a close gap at the moment as those that are good at marketing online are making huge returns from it.

[BusinessGuru]

For a service business, a balanced combination of online and offline marketing is often effective. Online marketing, including a strong web presence, social media engagement, and targeted digital advertising, helps reach a broader audience and facilitates convenient customer interactions. However, offline marketing strategies like local events, networking, and community outreach can build trust and establish a personal connection. The optimal mix depends on the target audience and service nature. In the digital age, online marketing is crucial, but incorporating localized, offline efforts complements the overall strategy, fostering a well-rounded approach to attract and retain clients for a service-oriented business

[Robby]

The effectiveness of online versus offline marketing depends on the target audience and campaign objectives. Online marketing offers broader reach and precise targeting options, ideal for reaching tech-savvy audiences. Conversely, offline marketing can be effective for local businesses targeting specific geographic areas or demographics. For instance, social media ads are great for online engagement, while local events or flyers might be more impactful for reaching a community-based audience offline.

[Heatman]

Well, it depends on the kind of services we are looking at. There are some services that's still going to require you completing it in person at a physical location. So, in this kind of situation, you need both online and offline advertisement.