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There are no guarantees in businesses that it's going to be successful. This is why they say there's risk in any business and advice starting with a risk that you can afford to lose when the business doesn't go as planned.
In a situation where your small business have failed to hit the ground running but seems like a failure already, what are you going to do in that position?
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If a business I started failed I would definitely be shocked and upset about it but I would also take a step back, look at what I did and what could have been the reason for the failure and then look at different ways to approach starting the business again but this time changing how I did things.
Just because a business failed in the beginning does not mean it can not succeed the second time around if you make some changes.
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I would not really like it to happen, but if it happens, I already have a list of actions that I will do. For example, I will already have so far, so I can either start all over again or just create something new and develop in a new direction.