B2B Business or B2C Business

[BusinessGuru]

B2B (Business-to-Business) and B2C (Business-to-Consumer) are two distinct models of commerce. B2B refers to transactions conducted between businesses, where one business sells products or services to another. These interactions often involve larger quantities, complex negotiations, and specialized products tailored to business needs. B2C, on the other hand, involves businesses selling directly to individual consumers. In this model, products or services are typically marketed to a broader audience, and transactions are usually smaller in scale. B2C transactions often focus on creating a seamless and personalized shopping experience for individual consumers through various channels, including online platforms and retail stores.