Is bad marketing a good marketing?

[The Raven]

I believe you heard of this saying before. If you are good, people will hear of you, of you are bad,  people will still hear of you but if you are none of that, you are a complete mystery on the market. Can business owner use bad marketing (reputation his company has) and turn that into his benefit? 

Good example of this is when you have many haters speaking of Andrew Tate and all he need to do is to have his own podcast and get rich on his haters because people love listening answers.