They are good to get people off the highway. For instance, let's say some family is on vacation and they get near a tourist trap like Pigeon Forge, Tennessee (driving on the interstate). O.K., they might see a huge billboard about the Titanic Museum there. In that case, that draws in business to that place and other places in the town, of course.
Anyway, other businesses that benefit big time are probably motels and restaurants. Nonetheless, with the internet, it's easier for those places to get the word out than before.
Anyway, other businesses that benefit big time are probably motels and restaurants. Nonetheless, with the internet, it's easier for those places to get the word out than before.