Importance of identifying your target audience

[Henrywrites]

Of course, when you are running ads, you might want to narrow your search to a specific group.  Otherwise, you could be throwing away money as you're not getting the best value for your dollar.  I mean, losses like that can be very bad for a business or at least something that is keeping you from your true potential.

Ensuring that you target the right audience is key. When you are selling a product to someone who needs it, it is quite easier for it to work.