What factors should startups consider when planning for international expansion?

[Tina]

While planning for international expansion, startups could adopt a "glocal" strategy, blending global scalability with local adaptability. Rather than aiming for uniformity across all markets, tailor offerings to resonate with each region's unique cultural preferences and market dynamics while maintaining a cohesive global brand identity. Embrace diverse perspectives by building multicultural teams and leveraging local partnerships for deeper market penetration. You need to emphasize sustainability and social responsibility initiatives, aligning with the values of target markets to foster trust and long-term success.