How should startups prepare to protect their reputation and operations?

[Jenifer]

Startups should protect their reputation and operations by ensuring quality control, like consistent product standards to avoid customer complaints. Implement a crisis management plan for issues like negative reviews. For example, a prompt, professional response to online criticism can mitigate damage. Legal protections, such as trademarks, safeguard intellectual property. Engaging with customers through social media builds trust. Employee training in customer service and compliance ensures a unified, positive brand image.