How SME Can Survive in a Competitive Market

[Ola]

SMEs can survive in a competitive market by focusing on niche markets and providing exceptional customer service. For example, a local café can thrive by offering unique, locally-sourced products and a personalized experience. Embracing innovation, like adopting e-commerce or delivery services, helps reach more customers. Building strong community connections through local events and social media engagement fosters loyalty.

Practical lesson: differentiation and customer focus are vital for SME success.