How can businesses adapt their marketing strategies to meet consumer preferences?

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Businesses can adapt marketing strategies by leveraging data analytics to understand consumer preferences. For instance, using social media insights, a fashion brand might identify trending styles and adjust its product offerings accordingly. Personalization is key; an e-commerce site can recommend products based on browsing history. Engaging with customers through interactive content, like polls or surveys, helps gather direct feedback. Staying updated with digital trends, such as influencer marketing or video content, ensures strategies remain relevant and appealing.