Do you believe passion or market research is important when starting a business?

[Maria]

Just like BusinessGuru, I also believe both passion and market research are vital when starting a business. Passion keeps you interested and make you committed to overcome challenges. However, market research will help you understand the market ans see if there's a demand for your product or service. Understanding your target audience, competitors, and industry trends helps you make informed decisions and tailor your offerings. Balancing passion with market insights increases your chances of success by aligning your enthusiasm with real customer needs.