Paid Marketing is Not Always Good For Small Businesses

[Lily]

As a small business owner, relying solely on paid marketing campaigns may not be the most profitable strategy. Paid ads can result in small profit margins or even losses. Instead, focus on free marketing methods, such as leveraging social media. Rather than spending $100 on Adword or Facebook Ads campaigns, invest in ads for your Facebook or Instagram Page. Building a community through ads ensures your content reaches people interested in your products. Unlike paid ads, a community continues to benefit your business even after the initial investment. Building a follower base allows you to promote your products to them for free, ensuring sustained engagement and profitability.