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Pain Point - what problem is the business solving? Unless your business clearly helps other people or businesses win more business, reduce their costs or solve a problem, chances are you might not have many customers.
Unique - Is your idea new or a new take on an existing idea? What's unique about the business you are proposing? Is it a me-too business or something new and unique?
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Whenever it comes starting a business, it's very important to make sure that your business solves a problem for your potential customers. This is the only way your business is going to keep being profitable for a very long time.
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Having a unique idea is very important when it comes to beginning a business. Running a business is never easy, and there are a lot of people that are also looking at starting a business. So, your business idea should be unique before you decide that you will start any at all.
As a business owner, or a potential business owner your business has to be able to solve a particular problem or at least create solution to a problem. These days people are willing to pay anything as long as you are able to provide solutions to their problems.
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In my opinion, it is not so necessary to have a unique idea, you just need to have a unique approach to make a certain area better, then the profit is guaranteed because you will stand out among others
Before starting a company, you should have a clear mission, vision and objective of what the business or company is all about. This should help you setup goals to achieve in the business.
