TikTok is not just for sharing videos or making money; it's a great marketing platform, especially if you're targeting folks under 30. Almost half of TikTok users are under 24 years old. Here are four popular TikTok marketing trends:
- Influencer Collaborations: Partnering with influencers is an easy way to market on TikTok. It saves you the effort of building a following from scratch.
- TikTok Advertising: Invest in TikTok ads to promote your business or products. It's a straightforward way to reach a broader audience.
- Trending Sound Videos: Create videos using trending sounds. TikTok's algorithm loves them, making your content more likely to reach people quickly.
- Brand Hashtag Challenges: Boost discoverability with hashtags. Encourage your followers to participate in brand hashtag challenges, making your content more visible.