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Hosting business events as a business owner can be a sure way of creating awareness for the business that you are doing. A lot of people see that as an opportunity to let the wider audience know about their businesses. As a small business owner, do you consider covering the cost of hosting such events or not?
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Yes, I have hosted a business event multiple times because of the benefits it brings to my business. It helps me to have more business exposure which brings more sales. I've hosted an event once this year.
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Of course, it is expensive for small businesses, but it is not so expensive compared to what he can get, because after such events, he can announce his business even more loudly than large companies do. But it should not be done for the last money, because it is a big risk for your business, because if everything goes badly, you will not keep anything in return.