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+--- Thread: Marketing and Advertising: What's The Difference (/showthread.php?tid=688)
Marketing and Advertising: What's The Difference - Lily - 01-15-2024
Marketing encompasses a broad spectrum, with advertising being a specific facet within it. Marketing revolves around long-term campaigns, while advertising zeroes in on short-term objectives. For instance, a Redbull ad during the Super Bowl is advertising, whereas consistent visibility on TV shows and billboards represents marketing. While advertising is geared toward driving sales, marketing aims to build and protect the brand, ensuring market dominance.
Historically, advertising predates marketing, with records dating back to the 10th century featuring copper plates for printing ads. However, modern advertising as we know it emerged in the 15th-16th century with the rise of newspapers. Today, internet advertising is a powerful force, revolutionizing the way businesses connect with their audience.