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question to ask yourself starting a business - kobbydavies - 01-12-2024 How can you add value to the product and customer experience? Your customers need to gain benefit from purchasing your goods/services. What are the most unusual characteristics of your business which will give you competitive advantage on the market? Establishing yourself in the market means you need some advantage over your competitors to attract their customers or new ones. Have you researched your competition? In what ways do you feel you can do better than the competition? You need to know who are you facing to understand your market share, and how can you provide better solutions.