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What are effective strategies for startups to acquire their first customers? - Printable Version

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What are effective strategies for startups to acquire their first customers? - Zelda - 02-29-2024

Acquiring the first customers is a critical milestone for startups, and several strategies can help kickstart the process. Leveraging personal networks and word-of-mouth referrals from friends, family, and acquaintances can generate initial traction and credibility for the business. Participating in industry events, conferences, or networking meetups allows startups to showcase their products or services and connect with potential customers face-to-face. Offering a limited-time free trial or beta access encourages early adopters to try the product risk-free and provide valuable feedback. Additionally, partnering with complementary businesses or influencers in the target market can help expand the reach and visibility of the startup to new audiences.